Scoring Big with SEO – Driving a 157% Uplift in Conversions From Organic Search

The Brief

FootyAccumulators.com, one of the UK’s leading football prediction and betting tip platforms, needed to transform its organic search performance. While the brand had a large social following, its organic visibility lagged behind key competitors for high-intent keywords around football tips, predictions, and free bets.

With the 2023/24 football season approaching, Checkd Media partnered with Toucan International to overhaul FootyAccumulators’ SEO strategy and, crucially, turn organic users into revenue-generating customers through a combined SEO, Digital PR, GA4 optimisation retainer.

Content, PR & Conversion Overhaul

We focused on three integrated pillars, high-intent content, authority-building Digital PR, and conversion rate optimisation, aligned around one execution plan.

Work items included a full content format re-engineering, a structured Digital PR calendar, and CRO refinements. Reporting tied each release to visibility, conversions, and revenue movement

Re-engineered prediction content with deeper data-driven match analysis, embedded video highlights, clearer prediction sections, and enhanced internal linking
Built an authority-driven PR calendar from scratch, securing national coverage via high-profile football interviews (Sam Allardyce) and data-driven regional stories
Sent custom GA4 event data (odds, bookmaker, league, teams) to analyse which markets converted best