Scarlett Johansson

Education Enrolment Demand Expansion

The Brief

An education provider wanted stronger enrolment pipeline growth from organic demand across priority programs.

Program pages ranked for broad terms but underperformed on conversion-focused queries. We rebuilt page journeys around applicant intent, proof points, and clearer next-step actions.

How We Expanded Enrolments

Intent-Led Program Journeys

The roadmap connected keyword intent clusters to program pages, prospectus actions, and event signups.

We introduced tighter information architecture, stronger program differentiation content, and conversion testing on enquiry and visit-booking pages. Reporting aligned marketing metrics with admissions outcomes.

  • Mapped applicant intent to program content layers
  • Strengthened outcome and curriculum proof sections
  • Optimised enquiry and open-day signup journeys
  • Linked SEO reporting to admissions funnel stages

The Results

123%

Increase in course enquiry leads

88%

Growth in prospectus downloads

34%

Lift in open day signups

47%

Increase in program page click-through rate

31

New ranked topics for priority courses

2.8x

Enrolment pipeline contribution

Why Performance Increased

Demand expanded when program content answered decision-stage questions directly and conversion points matched the user intent of each page.

Next Phase Priorities

Next we will scale high-performing program structures and deepen content support around postgraduate and professional pathways.