About

We do not do Average

About

Five clients.  Bold results.

Toucan International is a senior led Digital PR and SEO partner built for brands that care about outcomes. We keep our roster deliberately small so every client gets proper focus, sharper thinking, and work that actually moves performance.

We combine Digital PR, SEO, and CRO optimisation to build visibility that converts. That means earning coverage with intent, strengthening authority where it matters, and turning organic traffic into meaningful action on site.
Toucan is right for brands who want to be taken seriously, and who take results seriously too. If you are looking for busywork, vanity metrics, or big agency theatre, you will be happier elsewhere. If you want smart strategy, clean execution, and momentum you can measure, we should talk.

Who we are

Chief Toucans

James Dixon

Head of the PR

George Webb

Head of the SEO

James leads PR strategy with a data-driven mindset and a relentless focus on meaningful brand impact. With over 10 years of experience across both agency and in-house roles, he specialises in media relations, brand positioning, and strategic communications that turn complex narratives into clear, compelling stories. As co-owner and founder of Toucan International, James has helped organisations build strong public presence and trust, with his work earning recognition across leading UK and European communications and marketing industry awards.

George leads SEO strategy with a data first mindset and a calm obsession with outcomes. With 10 plus years across agency and client side roles, he specialises in technical SEO, analytics, and data visualisation that makes complex performance simple to act on.
As co owner and founder of Toucan International, George has helped teams turn organic search into a reliable growth channel, with work recognised across UK and European search awards.

George Webb

Head of the SEO

James Dixon

Head of the PR

Who we are

Chief Toucans

James Dixon

Head of the PR

George Webb

Head of the SEO

Our Clients

Clients we have
worked with

We have partnered with ambitious brands and marketing teams across B2B and B2C, from challenger brands to household names. Work typically includes Digital PR led SEO, authority building, on site optimisation, and conversion focused improvements that turn visibility into action.

Our Culture

We are small by design.

You will not be passed down a chain or handed off to a junior team. The people you meet are the people doing the work. Our culture is built around clarity, craft, and pace.

Clarity

We keep reporting honest and decisions grounded in data and real world outcomes.
Craft

We would rather do fewer things brilliantly than lots of things loudly.
Pace

We move quickly, test ideas early, and iterate with purpose.